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How do you feel about your trash?

This case study describing research conducted for a US waste disposal company illustrates the degree to which business decision-making is impacted by emotion, for even the most mundane of business services. At least for waste disposal services, it...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Bernadette DeLamar, Colin Campbell
June 15, 2014
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Citation

DeLamar and Campbell (2014a, June 15). How do you feel about your trash?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-do-you-feel-about-your-trash-